Superspray is an initiative of two entrepreneurs who came up with the idea during their collaboration: Guus Ploeger from his role as commercial director at a cleaning product manufacturing company, and Tineke Stel with her experience in strategy, positioning, and turning ideas into business.
In the professional market, alongside traditional chemical cleaning products, microbiological cleaners are also applied, being available in both liquid and spray forms and utilized across many sectors, including health care, animal care, leisure, automotive, and sports.Positive experiences with this technology go back decades, and with this knowledge and the application possibilities in mind, the duo conceived the idea to further develop the product in spray form for consumer use, in order to offer a better alternative to chemical cleaning (which is harmful to materials, humans, and the environment) just like in the professional sector.The Dutch manufacturing company where the liquid originates was founded in 1948 and recently sold to a larger Dutch manufacturing company, which embraces the wonderful properties of microbiology and will continue production. The Superspray team's direct contacts with the spore producer, the fragrance developer, and various packaging suppliers ensure a clear overview of the composition and quality of the end product of Dutch origin: Superspray in aerosol cans and spray bottles.For now, the focus is on the retail and fashion industry and hospitality because Superspray offers tremendous added value for the user there, with sustainability, cost savings, and convenience forming the top three benefits. For the retailer or reseller, it is equally interesting due to options for branding, cross-selling, and customer loyalty, while as for the future, the possibilities are endless.
I’ve been working in the cleaning products industry in many positions for more than 30 years. During my time at Militex, I came into contact with the wonderful world of microbiology. I discovered the cleaning power of bacteria and their unique opportunities for the future: natural and sustainable products made from a renewable raw material. I can’t believe there isn’t more being done.During a Carbon Network meeting, I met Filipe with his background in retail and fashion. I immediately involved Tineke, who I was already working with because of her entrepreneurship and strategic vision, and the three of us put our heads together. We quickly came up with the idea of introducing microbiology into the consumer market.A few months later, we were at the notary to register the company. Together with our knowledge and skills, we’re building a company that makes clothes fresher and cleaner in a very nice, easy and environmentally friendly way. Improving the world together is the best thing there is.
During my work as a strategic advisor for the company where Guus was director, I became acquainted with microbiological cleaners. What a discovery! I sprayed my trainers with the first bottle from a production for a hotel industry client, and they smelt fresh again after all these years! Unbelievable. Then I sprayed my entire wardrobe, from jackets worn at a BBQ to party outfits I had danced in; nothing was sent to the cleaners.Collaborating with Guus and Filipe and the idea of developing something was a no-brainer, and it suited my ambition to work with goods in addition to my consultancy work at Presentanza. My previously developed concept for a clothing line had not yet gotten off the ground, so I still had a choice.It’s great to work with three enterprising individuals with complementary backgrounds on a beautiful natural product that allows people to maintain their clothing more cost-effectively, sustainably and easily, and about which I’m so enthusiastic, based on my passion for fashion. I’m such a clothes horse!The name Superspray came about naturally. Acquiring the US domain was more difficult, but we succeeded. We’re delighted with Superspray because it fits perfectly.
Bierstraat 10NL-3011 XA Rotterdam
+3110-2238378 info@superspray.com
KvK 89415264BTW NL864976331B01
BIC KNABNL2HNL22 KNAB 0402 9334 35
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